La Michoacana is a brand and franchise of ice cream parlors that are beloved in the Mexican and Latino community. The company’s store sold products are ice cream bars of 4-5 flavors in packaging that is not competitive in the grocery freezer isle.
This campaign’s objective is to sell artisanal ice cream pints of a variety of flavors in stores in order to connect to a wider market and to introduce the brand to other communities who may not be familiar with it.