Client:

Savage X Fenty

Company:

Crafthouse Design

Role:

3D Modeling
Environmental Graphics & Layout
Signage Design Support

Process & Scope:

Savage X Fenty’s Culver City location underwent a redesign to address a highly segmented and experimental store layout that felt visually chaotic and difficult to navigate. The goal was to mute and simplify the retail environment by refining signage, reducing visual noise, and creating a more cohesive customer experience. I fully 3D modeled the existing store, which featured a complex, compartmentalized room layout with abstract spatial divisions. This model was used to study circulation, understand how customers moved through the space, and support design decisions around visual hierarchy and wayfinding.

Working alongside the design team, I helped develop clean, minimal environmental graphics and signage systems that softened the space and brought clarity to the store layout. The resulting designs balanced simplicity with brand presence, helping transform a hectic interior into a more manageable, intuitive, and elevated retail experience.