West Adams Dia De Los Muertos 2024

Project Overview

The West Adams Día de Los Muertos Block Party, organized by Midcity Mercado and the City of Los Angeles Council District 10, is a vibrant cultural celebration featuring live music, food trucks, art exhibitions, mural painting, a Ferris wheel, and a beautifully designed community altar. The Abrazo Eterno (Eternal Embrace) Art Gallery serves as a heartfelt tribute to remembrance and community.

My Role

I contributed 3D SketchUp designs and renderings for the community altar, art gallery, and festival layout, assisting with logistics and visual planning. I also served as a Production Assistant for the Short Film, Reflejos de Amor.

Vendor Tents
Vendor Tents & Low Rider Cars
Performance Stage on Dia de los Muertos 2024
Dia de los Muertos 2024
Second Dance Stage & Food Trucks
Altar & Mural
Dance stage at night
Performance Stage at Night

_{Images by IG @moby3two3}

Festival Layout & Logistics

Designed a 3D model of the 2,000 ft festival layout, ensuring efficient placement of vendor tents, music stages, dance floors, and safety zones.
Coordinated with event directors and the City of LA for compliance and organization.
Created detailed vendor maps for event planning and assignments.

Master Map Layout done using Sketchup, Photoshop, Google Maps

Art Gallery & Community Altar

Created renderings to secure sponsors and partners.
Helped curate and map out artwork placement.
Sourced sustainable materials (80–90 wood pallets, foliage, altar décor).
Assisted with a 50-ft mural and altar setup, including building and floral arrangements.